7/23/2020 - Positive outcome for the Taormina FilmFest 2020
The sixty-sixth edition has come to an end, it's time for budgets for the Taormina FilmFest, produced and organized by Videobank S.p.A. courtesy of the Taormina Arte Sicilia Foundation. The production of the event, which returned to the theater with 19 screenings and made its streaming debut on MYmovies.it from 11 to 19 July, expresses great satisfaction with the extraordinary results of the festival, one of the first - among the international ones - to have safeguarded the solution of continuity and to have been carried out partially in the presence, with no less than two event evenings at the Ancient Theater, which can once again be used for entertainment events. The general manager Lino Chiechio and the sole director Maria Guardia Pappalardo express the most heartfelt and sincere thanks to Leo Gullotta and Francesco Calogero, for the direction of the edition of the prestigious event, for the excellent work done in an exceptional global context and as ever delicate for the industry, for the sector and for an event that was forced to reinvent itself, renew itself and reprogram itself. But those numbers speak for themselves those of the edition: 1,750,000 contacts reached on social networks with the daily information strip, over 400,000 spectators reached in the time slot of 8.45 pm on the TGS and Telecolor television networks and an appreciation index of the works undoubtedly presented rewarding. Indeed, great success for the web too, including fiction feature films, documentaries, first works, independent productions and low budgets. The event profitably exploited the opportunity to finally renew the experience of the room and to transfer all the titles of the Selection in streaming, visible for 24 hours: if the films of the main competitive category received a very high rating on MYmovies.it by the public with an average rating of 3.89 out of 5, with the other sections the average reaches 3.93 out of 5. Not surprisingly, the streaming platform recorded, over the entire period, over 48,000 views on the the entire area of ​​the dedicated on demand platform (15,000 on the homepage, of which 9,000 unique users, and 29,539 in the movie area, of which 23,160 unique users). There were over 245,000 minutes of overall viewing, with presences from all over Italy: the first city is Milan with 18.71% of presences, followed by Rome with 11%, by Catania with 6.78%, by Turin with 5% and from Palermo with 3.75%. The first region is Lombardy (26.95%), then Sicily (18.42%). Lazio (11%), Piedmont, Emilia Romagna and Veneto (7%) follow. It was the Danish film "Uncle" that won the MYmovies.it award from the Audience side (across all categories) with an average rating of 4.48 out of 5. Among the most voted, also "The Diary of Diana B. " for documentaries with an average preference of 3.98 out of 5 and "Towards the night" with an average of 3.84 stars out of 5 in the independent European section. 28 different nationalities of the 42 previews presented (Argentina, Australia, Austria, Belgium, Burma, Bulgaria, Canada, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Iran, Ireland, Italy, Poland, Romania, Russia, Serbia, Spain, Sweden, Turkey, Ukraine, UK, USA), including 10 from outside Europe and with the exact gender equality (exactly 50% of the authors were women). The event second in history only in Venice, alongside a particularly qualified film speech and despite numerous limitations, was the first festival reality to renew the privileged appointment with a large parterre of excellent international guests: from the President of the Jury Emmanuelle Seigner to the Award Oscar Vittorio Storaro, passing through Monica Bellucci, Nikolaj Coster-Waldau and Willem Dafoe. The media coverage of the special event dedicated to Dolce & Gabbana was great, with the sold out of the absolute preview of "Devotion" by the Oscar winner Giuseppe Tornatore and the music by the late Maestro Ennio Morricone, in the presence of well-known designers, with the performance de Il Volo and pyro-musical fire show. Not to mention the sold out of "The Day We Died" (Krudttønden) and the wide success of Italian titles and civil commitment such as "I know who you are", dedicated to the memory of Antonino Agostino, and the screening of "The Rule d'oro ”, in the presence of Alessandro Lunardelli, Edoardo Pesce and Simone Liberati. Radio Monte Carlo was the official radio of the event. Media partners of the event also included Eurovision, TGR, South Publishing Company (Giornale di Sicilia / Gazzetta del Sud), La Sicilia Multimedia and MYmovies.it. Special thanks go to the sponsors Hotel Metropole, Flazio, Formula3, Moak, Casa Niclodi, Mohd, the Centesimo, La Baronessa, Coppola 1971, Parisi, Petali and Casa Niclodi.